Watch this! TED with Vigga Svensson

Oh hi! Here’s a little video we watched in class which I think you might like! I think it’s a really important contribution to the ethical fashion conversation, because it talks about making a difference by challenging the underlying model of consumption (rather than just by buying organic bamboo t-shirts or whatever).

I won’t spoil the video’s plot twist for you, but let me just say I’m really excited to see how Vigga’s sort-of-new way of consuming can be applied to other areas in the fashion industry and other industries altogether. There’s so much potential here to really shake things up and change the way we consume, and I for one am ready for it!

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